Emily has started regular updates to the UK SBSC Blog, which is most welcome, and has already posted some great links and articles, including details of the new Hard Copies of Microsoft Small Business Collateral that is now available to Partners.
The Literature Folder, which is only subtly Microsoft Branded and includes a cut out place for your business card, is something I’ve heard more than one fellow Partner mention as something they’d like to see – so this is bound to be a welcome product.
Personally, we don’t use a lot of collateral here at my MSP - either a client has pain, pain, pain and more pain and is ready to work with us to help them deal with those problems, or they don’t have enough pain and they therefore aren’t in any rush to do anything about it! Many times a “Have you got some information you can send us?” is just a prospect’s polite way of telling you they aren’t ready to do business.
However, I can see how collateral may have a place in building up relationships with prospective clients and would be interested to hear how other partners are using such material to their advantage! Bravo to Microsoft for making these products available to Partners.