Teaching your business to market itself – The Referral Engine

I’ve previously mentioned two “must have” books for Small Businesses and Managed Service Providers (MSP’s) -

• The Managed Service Provider “Bible” – The E-Myth Revisited
• Mastering the Rockefeller Habits – Advice for increasing the value of your IT business

There is a third book that I find myself recommending to others all the time, and one that I’ve used the advice from within my own businesses to great success – The Referral Engine by John Jantsch.

Get your customers to market for you

Subtitled “Teaching your business to market itself” the book is a very easy but powerful read with actionable ideas on how to get your customers to undertake your best marketing for you.

Word of mouth referrals are what most small business owners (including the majority of IT Solution Providers and MSP’s that I speak to) swear by for growing their business. Referrals nearly always successfully trump any other type of business you might come across, but most people sit back and wait for referrals to fall into their laps.

The Referral Engine encourages you to educate your customers, and to talk to them rather than at them. It gives practical techniques for creating a steady flow of new customers through referrals.

Conclusion

So, if you’re a small business, IT Solution Provider or MSP looking to grow your sales – I’d highly recommend you making the time to read The Referral Engine.