Going Beyond Social Media Marketing – TubbTalk #04

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Most businesses think of Social Media as a marketing medium. Jeff Hammerbacher, formerly of Facebook, once said “The best minds of my generation are thinking about how to make people click ads and that sucks.”

Social Media can be so much more than a marketing tool.

Going Beyond Social Media Marketing

In episode 4 of TubbTalk, I speak with DK – a Social Media speaker and advisor who has consulted with some of the worlds top businesses on how to effectively use Social Media. DK is also the organiser of the TEDx Wellington event and a man who raises some interesting questions on what Social Media is and how it can be used. For instance, have you ever considered how Einstein may have used Social Media if he were alive today?

Mentioned in this episode

• TEDxWellington
• TEDxWarwick
• The Golden Rule of Social Media
• Different Types of Social Media Users
• Social Media Day Presentation
• Imagine If… Social Media Was Not Just Used as a Marketing Tool
• Seth Godin and Tom Peters on blogging
• Hatch Festival
• DK’s website

Interview Transcription

TubbTalk 04 with DK and Richard Tubb

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