In my work providing expert advice to help IT companies grow, one of the most common challenges I hear IT Solution Providers and Managed Service Providers (MSP’s) tell me that they wrestle with is marketing – getting their company out there and in front of prospective new clients.
As the saying goes “You can be the best IT company in the world, but if nobody knows about you, what good is that?” [TWEET THIS].
Marketing is a system, not an event
As I wrote in my blog post What are the top MSP Marketing mistakes IT businesses make? the majority of MSP’s I speak to have tried some type of marketing before, but with poor results. This is often because they are treating marketing as something important they want to do, but rarely seem to make the time for it – getting distracted by more urgent activities within their business.
As I’ve stated before and often, marketing is a system, not an event. If you only “do” marketing when you have the time to do it, you’ll never do any marketing – and subsequently nobody will know about you.
You can’t find the time to do marketing
If you’re an IT business owner with good intentions who keeps meaning to do marketing, but then the end of the month (or quarter, or year…) comes along and those good intentions have been swallowed by the day-to-day hustle of running your business, then you’re not alone. I speak to MSP’s every day who say they know they “should” be doing marketing, but don’t seem to be able to make the time.
I understand. As a former MSP owner myself, I know how difficult it can be to make the time to do the important, not just the urgent tasks in your business.
Introducing The MSP Marketing Academy!
So when my friend and my “go to” Marketing expert Gemma Telford of the IT Marketing Agency approached me with a new idea for a “MSP Marketing in a Box” – I was intrigued. The more I talked about the idea, the more I realised it could help those MSP’s who know they need to be doing consistent marketing but don’t seem to be able to find the time.
It’s out of this idea that we’re announcing the MSP Marketing Academy.
The goal of the MSP Marketing Academy is to share the magic of marketing with you. If you don’t have the need or the resources for a full time marketing person, then the MSP Marketing Academy is for you.
MSP Marketing in a Box
The MSP Marketing Academy is offering 3 levels of membership:-
- The Gathering – Your invitation to the quarterly gathering which features expert guest speakers, workshops and round table discussions with your peers, and learning on how to marketing your MSP. If you want to know *how* to effectively market your MSP, this is the option for you.
- The Marketing Path – In addition to an invite to the quarterly gathering, you’ll be provided with a monthly marketing path bundle – a “campaign in a box” on a vendor-neutral topic. The campaign will include a thought leadership piece, a blog, email copy and a landing page for you to use to attract new clients. If you know how to market your MSP but don’t have the time to create the content to support your marketing efforts, then this is the option for you.
- The Growth Path – In addition to an invite to the quarterly gathering, and receiving the monthly “campaign in a box”, members of the Growth Path will have this campaign implemented for them. You’ll have helped designing and tailoring a website for your needs, with your own branding, look and feel. If you don’t want to change your website, you can have specific landing pages setup for each campaign, linked to your web site and following your own look and feel. If you want MSP marketing done for you at much less than it would cost you to hire a dedicated marketing person, this is the option for you.
For more details on all 3 paths, visit the MSP Marketing Academy website.
Your next step
You’ve probably got plenty of questions. That’s understandable! If you’d like to find out more, feel free to contact the MSP Marketing Academy for a chat with no-strings-attached.
If you’d like to find out first-hand what the MSP Marketing Academy looks like, then we’d like to invite you to join us in Buckinghamshire on Thursday 9th October for the Gathering. You can now register to join us for the Gathering.
I’m excited about the launch of the MSP Marketing Academy and helping Gemma’s initiative become a success. I know from experience in working with MSP’s one-to-one that when executed consistently, marketing works and business growth soon follows.
The MSP Marketing Academy will cost-effectively provide the education IT business owners need to understand how to market their business and reach new clients. For those MSP’s who know what they need to be doing, but can’t make the time to do it – the MSP Marketing Academy will provide you with the content to make it easy. Or do it for you. Your choice.
Questions? Contact me or leave a comment below – I’ll answer them all.
I look forward to seeing you at the Gathering on the 9th October in Buckinghamshire!