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Persona – Online Reputation Management

Persona - Online Reputation ManagementEvery Friday I try to share one of my favourite finds of the week – a web-site, tool or app that has impressed me.

My Friday Favourite this week is Persona.

Persona is an online reputation management tool. It actively scans your Facebook, Twitter and Google+ profiles and lets you identify and manage content that could compromise your personal brand – whether it be an inappropriate status update, a dodgy photo you may have been tagged in, or even a low-brow comment that a friend may have left.

Employers check Social Media

With employers now actively checking job applicants Social Media I can see tools like Persona being of huge benefit to job seekers who don’t realise the negative impact a dodgy photo or an inappropriate comment can have on their reputation.

Persona offers a historical clean up (scanning your entire profile) and then offers real-time monitoring of your profile – alerting you to issues so you can deal with them.


Sign-up for Persona is free and monitors Facebook, Twitter & Google+ for text posts, comments, links and hash-tags, while there is a Persona Pro plan at $19.99 per year which also monitors images.

If you’re a job seeker, self-employed or care about your online reputation at all – then Persona looks like it will be a useful tool to help you avoid sharing anything that could damage your reputation online.

Friday Favourites – 29th November, 2013 – File Tools Special!

USB Memory DriveEvery Friday I try to post my favourites from the week – links to cool content and tools that I’ve’ve found or had recommended to me.

This week is a Friday Favourite Special focusing on File Tools!

  • PipeApp – Send and receive files via Facebook. Free to sign-up and use. The interface is simplicity itself so suitable for all level of user.
  • Bulk Rename Utility – Free Windows file tool allows you to easily rename files and entire folders based upon extremely flexible criteria. Thanks to Garrett Murphy for the link!
  • Recuva – Undelete, Unerase, File and Disk Recovery utility for Windows. Free download with more fully featured Professional version available. An essential tool for anyone who’s ever lost an important file.

Do you have any cool content or tools to share with me? Why not e-mail me, Tweet me, or share with me on Google+ and I if I feature them in my blog you can be sure to give you credit!

Have a great weekend! Smile


photo credit: Enokson via photopin cc

How To Use Social Media To Be More Effective At Your Job

Social MediaA heads-up that I’ll be joining my good friend Cathy Alper of CompTIA, along with Ginger Clay of 4-Profit for a free webinar this Thursday 14th November 2013 at 4pm GMT (10am CST) where we will be discussing How To Use Social Media To Be More Effective At Your Job.

I’m excited about the webinar because while most of the webinars I typically participate in are aimed at IT business owners, this webinar will focus on the personal use of Social Media for success and being effective in your professional role. In other words, it’s going to provide value for anyone – regardless of the type of work you do!

How to Watch the Webinar

Registration for the How To Use Social Media To Be More Effective At Your Job webinar is free and open now. I hope you can join us!

A recording of How to Personally Use Social Media to be more Effective at your Job is now available to view on-demand. I hope you find it useful! Recording of my webinar w/@CompTIA now available!


photo credit: Jason A. Howie via photopin cc

Oi! Oi! The Online Influence Conference comes to UK!

Oi! Conference 2013A heads-up that the Online Influence Conference (Oi!) is coming to the UK and bringing it with it some of the biggest social media and marketing minds from the United States!

  • Tamsen Webster – expert in specialising how to tell the right story to the right people at the right time to drive business results.
  • Mark Schaefer – globally-recognized speaker, educator, business consultant, author and owner of one of the top marketing blogs in the world.
  • Mari Smith – renowned Social Media Thought Leader and one of the world’s foremost experts on Facebook marketing.
  • Tom Webster – author and 20-year veteran of opinion, media and marketing research.

Not a bad line-up, huh?

The conference promises to be a social media master class from the brightest brains in the business, covering:-

  • Facebook marketing
  • Content creation
  • Big data
  • Foundational social media elements

I’m excited about the conference because it’s not only a chance to learn cutting edge Social Media marketing techniques, but unusually for these types of Conference, you’ll also get the chance to meet and network with the speakers and other attendees throughout the day too!

Th UK event takes place:-

EDIT, 12th May, 2013: Sadly the Birmingham and Manchester sessions have been cancelled.

Early Bird tickets are available at £99 plus fee, so get in quick before the tickets revert to full-price of £149 each!

For anyone who has been to one of these types of conference featuring this calibre of speakers – you’ll know that they usually cost a *lot* more, £99 being an absolute steal! Don’t hesitate to book your tickets and support this type of event coming to the UK!

If you’re going along to the Birmingham event, please let me know – it’d be great to say hello on the day!

Friday Favourites – 2nd November, 2012.

Birthday Girl Thumbs up by CWPhotographyEvery Friday I try to post my favourites links to cool content and tools that I’ve found or had recommended to me.

Friday Favourites returns with some cool stuff I’ve found this week, ending 2nd November, 2012.

  • PrivacyFix – helps you lock down the data that various web-sites – including Facebook and Google – collect about you and share with others. Just an easy way to control your security. Thanks James Kimbley of Kimbley Computer Services for the heads-up on this!
  • Keeeb – a new way to bookmark information. A web-browser plug-in allows you to capture snippets of info – text, pictures, videos – and  Keeebit (get it?) to project or topic pages. Very Pinterest in look and feel. I’m finding it very useful! Thanks Sebastian Franz at Keeeb for getting in touch to share the tool!
  • Chrome Web Lab – If you’re a Google Chrome web-browser user then take a look. You’ll be amazed at some of the impressive things you can do here, including playing real musical instruments live at the Science Museum in London!

Any cool content or tools to share with me? Contact me and I if I feature them in my blog, I’ll be sure to give you credit!

Have a great weekend! Smile

photo credit: cw3283 via photopin cc


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