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Persona – Online Reputation Management

Persona - Online Reputation ManagementEvery Friday I try to share one of my favourite finds of the week – a web-site, tool or app that has impressed me.

My Friday Favourite this week is Persona.

Persona is an online reputation management tool. It actively scans your Facebook, Twitter and Google+ profiles and lets you identify and manage content that could compromise your personal brand – whether it be an inappropriate status update, a dodgy photo you may have been tagged in, or even a low-brow comment that a friend may have left.

Employers check Social Media

With employers now actively checking job applicants Social Media I can see tools like Persona being of huge benefit to job seekers who don’t realise the negative impact a dodgy photo or an inappropriate comment can have on their reputation.

Persona offers a historical clean up (scanning your entire profile) and then offers real-time monitoring of your profile – alerting you to issues so you can deal with them.


Sign-up for Persona is free and monitors Facebook, Twitter & Google+ for text posts, comments, links and hash-tags, while there is a Persona Pro plan at $19.99 per year which also monitors images.

If you’re a job seeker, self-employed or care about your online reputation at all – then Persona looks like it will be a useful tool to help you avoid sharing anything that could damage your reputation online.

How To Use Social Media To Be More Effective At Your Job

Social MediaA heads-up that I’ll be joining my good friend Cathy Alper of CompTIA, along with Ginger Clay of 4-Profit for a free webinar this Thursday 14th November 2013 at 4pm GMT (10am CST) where we will be discussing How To Use Social Media To Be More Effective At Your Job.

I’m excited about the webinar because while most of the webinars I typically participate in are aimed at IT business owners, this webinar will focus on the personal use of Social Media for success and being effective in your professional role. In other words, it’s going to provide value for anyone – regardless of the type of work you do!

How to Watch the Webinar

Registration for the How To Use Social Media To Be More Effective At Your Job webinar is free and open now. I hope you can join us!

A recording of How to Personally Use Social Media to be more Effective at your Job is now available to view on-demand. I hope you find it useful! Recording of my webinar w/@CompTIA now available!


photo credit: Jason A. Howie via photopin cc

Why I’m now blogging on Google Plus

Google+ LogoAre you interested as to why I’m now blogging on Google Plus in addition to this blog?

As part of my latest experiment, during the month of August 2013 (and very possible ongoing, if the experiment is a success) I’m going to be writing a number of blog articles exclusively on Google Plus.

Why write on Google+?

Since starting this blog 8 years ago this month in August 2005 (you can still read my first ever blog post – “To Blog Or Not To Blog?”) the subject of the content of my posts have changed in focus. I started out blogging about whatever took my fancy from geek stuff to popular culture to music.

As the blog evolved I found myself primarily writing about technology – knowledgebase-like “How to” articles and reviews.

Then, as I grew my own IT business and subsequently sold it and took up my current role – providing expert advice to help IT businesses grow – the focus of my blog posts became business and personal growth topics.

Today, the vast majority of subscribers to my blog visit because of this focus on business growth topics. I don’t want to stray too far from this topic and alienate those visitors, but that still leaves me itching to write about certain other topics – which is where Google+ comes in.

Blogging on Google+

At the end of July, noted Google+ blogger Mike Elgan threw down the gauntlet and asked Bloggers: Try blogging exclusively on Google+ for one month.

While I’m not going to stop writing for my own blog during this time, as an experiment I am going to write some blog posts exclusively for Google+ – both to satisfy my own need to write about any subject I care to and to see if I can raise my level of engagement on Google+.

Why you should read me on Google+!

If you’re not already using Google+ then you’re missing a big trick! Despite what you may read, Google+ is *not* a “ghost town”. Nor is it Google’s version of Facebook. It’s much more than that, offering some great communities, lots of content and writers that you won’t find elsewhere, and is a glimpse into the next wave of Google technologies – including authorship and Hangouts. Still unconvinced? Have a read of my article Should I Be Using Google+?

That being said, if you simply enjoy reading about technology, gadgets, books, social media, business, sci-fi or comic books – then start following me on Google+ because I plan to write a number of Google+ exclusive blogs over the next month and more!

Follow me on Google+

So there we have it. I’m going to enjoy experimenting with blogging on Google+! I’d be interested in your hearing your thoughts, both in the comment section here and by reaching out to me on Google+.

You can find me on Google+ here – I hope you’ll join me!

Friday Favourites – 28th December, 2012

Thumbs Up TavernEvery Friday I try to post my favourites –  links to cool content and tools that I’ve found or had recommended to me.

Cool stuff I’ve found over the festive period for the last Friday Favourites of the year, 28th December, 2012:-

  • HassleMe – Need some help sticking to your New Years resolutions? Not eating enough fruit? Need a reminder to ring your parents? HassleMe is a free service that allows you to input tasks and then be e-mailed back at semi-unpredictable intervals to remind you to get the jobs done. Thanks to regular contributor James Kimbley of Kimbley IT for sharing this great tool!
  • Vizify – Connects to your Facebook, LinkedIn, Twitter and Foursquare accounts and pulls together your activities to create an interesting Infographic that offers a visual representation of you. A very nice way to present your personal brand.
  • What Do You Love? – Tool from Google that allows you to create a search which displays YouTube videos, images, books and lots of other elements regarding that search on a single Dashboard page.

Any cool content or tools to share with me? Contact me and I if I feature them in my blog, I’ll be sure to give you credit!

Thank-you for reading Friday Favourites throughout 2012! I hope you have a great weekend and a very prosperous 2013! Smile


photo credit: chicagogeek via photopin cc

Friday Favourites – 21st December, 2012

Santa Thumbs UpEvery Friday I try to post my favourites links to cool content and tools that I’ve found or had recommended to me.

Cool stuff I’ve found this week, ending 21st December, 2012:-

  • Awesome Screenshot – Capture and annotate a whole screen or any portion of it, directly from within your web browser. Add text, blur sensitive info, save locally or share via the web. Thanks Saheed Rashid for the link.
  • Afterfocus – Create Digital SLR style photographs with your Android Smartphone camera. This App allows you to highlight the object of focus in your snaps, bringing it to the fore. The App is free, so download it and give it a try!
  • And because it’s Christmas… You can not only use the Google Santa Tracker to follow Santa as he delivers his presents around the world, but did you know you could also get Santa to arrange a personalised telephone call, e-mail with MP3 recording, or Google+ message? Check out the Google Santa Call! I guarantee you’ll find it fun!

Any cool content or tools to share with me? Contact me and I if I feature them in my blog, I’ll be sure to give you credit!

Have a great Christmas! Smile


photo credit: istolethetv via photopin cc


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