Every Friday I try to share one of my favourite finds of the week – a web-site, tool or app that has impressed me.
My Friday Favourite this week is Persona.
Persona is an online reputation management tool. It actively scans your Facebook, Twitter and Google+ profiles and lets you identify and manage content that could compromise your personal brand – whether it be an inappropriate status update, a dodgy photo you may have been tagged in, or even a low-brow comment that a friend may have left.
Employers check Social Media
With employers now actively checking job applicants Social Media I can see tools like Persona being of huge benefit to job seekers who don’t realise the negative impact a dodgy photo or an inappropriate comment can have on their reputation.
Persona offers a historical clean up (scanning your entire profile) and then offers real-time monitoring of your profile – alerting you to issues so you can deal with them.
If you’re a job seeker, self-employed or care about your online reputation at all – then Persona looks like it will be a useful tool to help you avoid sharing anything that could damage your reputation online.