Persona – Online Reputation Management

Persona - Online Reputation Management

Persona - Online Reputation ManagementEvery Friday I try to share one of my favourite finds of the week – a web-site, tool or app that has impressed me.

My Friday Favourite this week is Persona.

Persona is an online reputation management tool. It actively scans your Facebook, Twitter and Google+ profiles and lets you identify and manage content that could compromise your personal brand – whether it be an inappropriate status update, a dodgy photo you may have been tagged in, or even a low-brow comment that a friend may have left.

Employers check Social Media

With employers now actively checking job applicants Social Media I can see tools like Persona being of huge benefit to job seekers who don’t realise the negative impact a dodgy photo or an inappropriate comment can have on their reputation.

Persona offers a historical clean up (scanning your entire profile) and then offers real-time monitoring of your profile – alerting you to issues so you can deal with them.

Conclusion

Sign-up for Persona is free and monitors Facebook, Twitter & Google+ for text posts, comments, links and hash-tags, while there is a Persona Pro plan at $19.99 per year which also monitors images.

If you’re a job seeker, self-employed or care about your online reputation at all – then Persona looks like it will be a useful tool to help you avoid sharing anything that could damage your reputation online.

Comments

    Reader Interactions

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Send this to a friend