Webinar – Selling MSP Services: Using Security as a Sales Tool

Using Security as a Sales Tool

Using Security as a Sales ToolA heads-up that I was part of a big webinar on April 25th all about Selling MSP Services.

UPDATE: You can now listen to the webinar on demand and is available here for you to watch.

Specifically, we talked about Using Security as a Sales Tool for Managed Service Providers (MSPs).

Selling a Managed Services contract to a prospect can be a long process, but I’m increasingly working with MSPs who are using Cybersecurity as a foot-in-the-door for these conversations.

I’ve written before about the importance of Cyber Security for Small Businesses, and right now, it’s a very hot topic. There is a growing demand from small businesses who want to make sure they are safe and protected.

Cyber Security = MSP Growth

The MSPs I’m seeing thrive right now are those who are positioning themselves as security partners who can keep their clients protected from the bad guys — of which there are a LOT!

In this webinar, we explored how you can use security as a sales tool and how compliance and regulatory requirements can help your clients understand that Managed Services is a necessity for modern businesses.

Compliance and regulatory requirements can help your clients understand that Managed Services is a necessity for modern businesses. Click to Tweet

This webinar was hosted by our friends at Kaseya and I’ll be joined by Tara Newman of RapidFire Tools, and Marwin Marcussen, EMEA Sales Engineering Manager of Kaseya.

Tara, Marwin and I all work with MSPs who are using security to grow their businesses today and we explored some real-world examples of how MSPs are using cybersecurity tools such as Dark Web Monitoring, to help sell Managed Services offerings.

As always with the webinars I’m a part of, we made this interactive. So see if your Cybersecurity and MSP sales questions were answered.

Watch online now

The webinar took place on Thursday, April 25th at 2 pm GMT.

Here’s the link.

Were your questions asked about Cyber Security and sales? Leave a comment below or get in touch!

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