The Evolution of IT Buying Groups – TubbTalk #03

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Traditionally, IT buying groups leverage the strength of their members buying power to negotiate stronger buying terms with IT Vendors and Distributors.

The evolution of IT buying groups

I was recently invited to visit with the Network Group, a UK based co-operative of IT businesses who, as I was to learn from my visit, have developed into a community that provides much more value to their members than just discounts from Vendors and Distributors on products and services.

In episode 3 of TubbTalk, I talk with Phylip Morgan, Managing Director of the Network Group and discuss its origins, its membership and its goals for the future. It was an eye opening insight into the evolution of IT buying groups that I’m sure you will find interesting.

Mentioned in this episode:

Watch the video Podcast

You can also watch the video of my interview with Phylip Morgan

Interview Transcription

TubbTalk 03 with Phylip Morgan and Richard Tubb

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B2B, B2C, BYOD, Cooperative, Fujitsu, IT Buying Groups, Lenovo, Microsoft, MPS, Network Group, Phylip Morgan, Podcast, reheat, Symantec, TubbTalk, Video

RICHARD TUBB

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk

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