Teaching your business to market itself - The Referral Engine

Teaching your business to market itself – The Referral Engine

Teaching your business to market itself – The Referral Engine image

The Referral Engine by John JantschI’ve previously mentioned two “must-have” books for Small Businesses and Managed Service Providers (MSP’s) –

There is a third book that I find myself recommending to others all the time, and one that I’ve used the advice from within my own businesses to great success – The Referral Engine by John Jantsch (Buy here from Amazon).

Get your customers to market for you

Subtitled “Teaching your business to market itself” the book is a very easy but powerful read with actionable ideas on how to get your customers to undertake your best marketing for you.

Word of mouth referrals is what most small business owners (including the majority of IT Solution Providers and MSP’s that I speak to) swear by for growing their business. Referrals nearly always successfully trump any other type of business you might come across, but most people sit back and wait for referrals to fall into their laps.

The Referral Engine encourages you to educate your customers and to talk to them rather than at them. It gives practical techniques for creating a steady flow of new customers through referrals.

Conclusion

So, if you’re a small business, IT Solution Provider or MSP looking to grow your sales – I’d highly recommend you make the time to buy The Referral Engine from Amazon.

RICHARD TUBB

Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk

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Comments

4 thoughts on Teaching your business to market itself – The Referral Engine

STUART CRAWFORD

10TH AUGUST 2012 11:12:02

Another great book for MSPs to read is "Endless Referrals" by Bob Burg. Highly recommend this one for those who struggle with B2B networking. Stuart Crawford MSP Marketing Coach

RICHARD TUBB

10TH AUGUST 2012 12:52:11

Stuart - great suggestion. I'm a big fan of Bob Burg's books and other work. "The Go-Giver" and "Endless Referrals" are two great examples of Mr. Burg at his best!

JOHN JANTSCH

16TH AUGUST 2012 18:30:53

Thanks for the shout out Richard and as Stuart suggested above Bob Burg's book is a good one too.

RICHARD TUBB

17TH AUGUST 2012 07:29:24

Thanks John. Appreciate the comment, and keep up the *great* content with your blog and podcast!

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